Mutant Hounds Mint – Privacy & Cookie Policy
(Last updated 1 Feb2023)
Who are we?

We are Mutant Hideout Corp, a company incorporated in the British Virgin Islands. Our registered office is Floor 4, Banco Popular Building, Road Town, Tortola VG1110, and our company number is 2113863. If we decide the means or purpose of processing your personal data, we are the data "controller."

What’s this policy about?

This policy explains how we process personal data when you use our website to mint a Mutant Hound or when you get in touch with us about that website (the “Services”).

We update this policy from time to time so please check back in.

Contact us
(if you have questions about this policy or to exercise your rights)

Write to us at: with any questions about our personal data processing.    

If you are in the UK and we cannot resolve your issue, you can also get in touch with the Information Commissioner’s Office: If you live in a European country outside the UK, you can alternatively submit a complaint to the supervisory authority in your country.

What are your rights?

You have the following rights in respect of personal data, although these rights may be limited in some circumstances:

  • Ask us to send a copy of your data to you or someone else 
  • Ask us to restrict, stop processing, or delete your data
  • Object to our processing of your data
  • Object to use of your personal data for direct marketing
  • Ask us to correct inaccuracies 

If we rely on consent to process data, or send direct marketing, you can withdraw consent by email to the address above.

Anything else?

Please note that when you use the Services, you are interacting with the Ethereum blockchain, which provide transparency into your transactions. 

We do not control and are not responsible for information you make public on the Ethereum blockchain by taking actions through the Services.

Your data

Enquiry data

(information we receive when you get in touch) including:

  • Name
  • Email address
  • Other personal data you send to us as part of enquiries.

How long we keep it

7 years from when our relationship with you ends.


(data about how you interact with our Services):

  • browser type and version, IP & MAC address, approximate location and time zone, access logs, device type, operating system, & other information provided by browser/device;
  • use you make of our Services, including URLs and content you visit, language preferences, clickstream to, through and from our website, date and time, page response times, errors, length of visits to pages, interaction (such as scrolling, clicks & mouseovers) data, and methods used to leave our site;
  • reports generated if there are problems with our Services.

How long we keep it

After 26 months underlying data is deleted, but we may retain aggregated statistics generated from that data which are anonymous.

Wallet & Transaction Data:

(data used to enable minting through the website) including:

  • Blockchain wallet address; 
  • Details of NFTs in your wallet;
  • Blockchain transaction information relating to the minting of NFTs.

How long we keep it

This data is only processed by our website while you use it.  

Records of blockchain transactions are stored indefinitely by the Ethereum network, please refer to the section titled “anything else?” above for more information.

How we use it

We process this information to respond to your support and other enquiries.

Legal basis

We may process this data in accordance with the terms of our contract with you (where we need this information to provide Services to you) or to take steps you request prior to entering a contract.

We also use this for our legitimate interests, including: (a) our interest in responding to enquiries to ensure smooth operation of our business and services; and (b) to understand customers & improve our Services, by taking onboard your feedback.

More information

You may be required to provide us with certain information for us to respond to your enquiries.

We use cookies to collect analytics data about users of our Services, to understand how people use them, where they come from, which devices and operating systems they use, and how they interact with our Services, to help improve and maintain our Services, and to identify usage trends. 

Legal basis

We process analytics data if you have given your consent.

More information

You can find out more about how Google processes analytics data by clicking here.

You can withdraw your consent for Google analytics by using the following link: Google Analytics.

We use this data to provide our Services, to help holders of Mutant Collar NFTs generate Mutant Hound NFTs. 

Our legal basis for this processing is to perform our contract with you or take steps you request prior to entering a contract.

Sources and recipients


  • We collect this information from you when you send it to us.

Sources & Recipients

  • We use Google Analytics to process some of this data when we collect it from you.

Sources & Recipients

We collect this information from you.  

If our website suggests a transaction for you to submit to the Ethereum blockchain (for example, to mint a Mutant Hound) then details of that transaction will be shared (by you through your wallet) with the blockchain and available publicly and indefinitely.

Where explicit retention periods are not described above, we hold data for as long as necessary bearing in mind the purpose for which it was collected. To determine the appropriate period, we consider the amount, nature, and sensitivity of the data, the potential risk of unauthorised access, and legal requirements.

Cookies, pixels and other technologies store and access data on your device to help websites and apps work.  This table explains their purpose, how long they last, and who else can access their data.  We get your consent to use them unless they are essential for our sites, apps or services.

Most browsers allow control over cookies, for more information: Google Chrome | Microsoft Edge | Mozilla Firefox | Microsoft Internet Explorer | Opera | Apple Safari.

Other settings to disable certain similar technologies: Windows Advertising ID | iOS and Mac OS Ad Tracking | Google Analytics | Your Ad Choices.


Google Analytics (specific cookies are detailed below)














26 months


Analytics - To help us understand how you use our Services, such as how often, so we can improve our website and platform and deliver a better experience and also for us to carry out research and statistical analysis to help us develop new content, products and services.

Used to distinguish users.

Used to distinguish users.

Used to throttle request rate

Used to throttle request rate

Used to retrieve a Client ID from AMP Client ID service

Used to distinguish users.

Used to throttle request rate

Used to determine new sessions and visits

Used to find out how the user reached the site

Used to store visitor-level custom variable data

Used for conducting content experiments

Used for conducting content experiments


Google accesses these cookies to provide analytics services to us.


Your data is generally stored in the British Virgin Islands, or in the UK. Where we use data processors outside the UK or Europe and transfer personal data to a country which does not provide an adequate level of protection, we use contracts approved by the European Commission or UK Information Commissioner’s Office which give personal data protection similar to that which it has in the UK and Europe. For more information, including regarding the specific safeguards used to protect data which is transferred internationally, drop us a line using the contact details at the start of this policy.


Other than as set out above, we may disclose your personal data:

  • Where required by law, government, competent authorities, or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud (for example, we may share personal data with our professional advisors, investigators, or credit reference agencies).
  • With members of our corporate group, our suppliers, and subcontractors, as necessary for the purposes set out in this policy.  This includes Novel Labs Ltd in the UK which provides administrative and related support to us.
  • If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared based on the legitimate interests of us, our shareholders, customers, and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you.